Gillett council reviews PR opportunities

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Facebook page gaining in effectiveness, committee says

Efforts to keep Gillett residents and the general public informed on social media about what’s happening in the city are picking up, Alderman Josh McCarthy said at Thursday’s meeting of the Gillett City Council.

McCarthy said Jake Steldt of the city tourism and marketing committee has been working to improve the city’s visibility through the Gillett Community Events page on Facebook. It used Facebook Live to show the world the Fourth of July fireworks display, for example.

“I believe the website and social media page that he’s running is really picking up steam with the amount of followers and people who are viewing the pages,” McCarthy said.

He used a recent job posting to illustrate the effectiveness of an online presence.

“I posted that Sintex Wausaukee Composites were hiring, and it tells you how many people viewed it, and over 5,100 people viewed it, so a lot of people are being reached,” McCarthy said.

An Aug. 11 corn roast fundraiser for the Gillett Fire Department and an Aug. 12 motorcycle ride and pig roast event are among upcoming events that will get some play, but McCarthy said the Wausaukee job posting is an example of the kind of important community alerts that can also be shared.

“Not only are Jake and I looking forward to posting events that are going on for Fourth of July and the corn roast and whatever comes along, but also actual community needs of job postings, important messages, that sort of thing,” McCarthy said.

Council President and Acting Mayor Nanette Mohr said Steldt would like to hear from businesses and organizations with news and information.

“He’s looking for people with any kind of information to please give him a call so he can keep people up to date with things that are happening here in the city,” Mohr said.

The committee is also reviewing other opportunities to get the word out.

“Tourism and marketing is going to take the final bit of their money and outlay it for a new kiosk in the park,” McCarthy said. The three-sided kiosk would feature community events, trail information and maps, and other information.

Alderman Ron Anderson suggested that the city look into the public access channel available through the Packerland Broadband cable television system.

“When we signed up with them, they specified that we would get one channel that we could display anything, city information, on that channel,” Anderson said.

Mohr asked Clerk/Treasurer Kim Gruetzmacher to look into the public access channel opportunity.