Changing of the guard at Maple Valley Mutual

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Chad Schuettpelz is the new president and GM
By: 

Times Herald Staff


Al Schuettpelz, left, congratulates Chad Schuettpelz on his promotion to president and general manager of Maple Valley Mutual. (Contributed photo)

Chad Schuettpelz has been promoted to president and general manager of Maple Valley Mutual Insurance Co. and was also elected to the board of directors, effective Sept. 1.

Retired President Al Schuettpelz will continue as CEO of the company and remain on the board until his term ends in 2020. He will also continue working in underwriting and loss prevention and serving as a consultant.

Chad Schuettpelz joined Lena-based Maple Valley Mutual as claims manager in March 2014 and became vice president – claims in July 2017. He grew up in the Lena area and graduated from Lena High School. He is completing his associate degree in business management from Northeast Wisconsin Technical College in Green Bay. He lives in the town of Ledgeview, near De Pere, with his wife, Lisa, and daughters.

Al Schuettpelz joined the company as a trainee/adjuster in November 1973. He became secretary/treasurer and general manager in January 1975 and had been president since 1989.

Maple Valley Mutual was established in 1891 by 44 residents of Oconto County to provide themselves and their local communities with fire and lightning insurance protection. On Jan. 1, 1987, the company reorganized from a more limited town mutual insurer to a non-assessable domestic mutual insurance carrier writing business in northeastern Wisconsin.